Pierre Crucifix
GTM Architect | Energy Tech
Your product is complex.
Your go-to-market shouldn’t be.Engineers overcomplicate.
Marketers oversimplify.I connect the two.
Selected Commercial Impact
Engineer and Economist
As an Engineer-Economist, I navigate both technical complexity and commercial reality like very few people can.Having worked on 15+ B2B energy-tech products so far, I partner with scale-ups (Series A and above) that have built brilliant technology but struggle to maximize its value.Aligning Product, Marketing, and Sales, I design unified GTM systems built on clear positioning, value-based pricing, and optimized sales processes.Thanks to these better foundations, my clients close faster, price higher, and simply scale better.
StratPower Methodology
I combine analytical rigor with strategic intuition.To do so, I rely on structured tools to create and upgrade GTM systems.The StratPower Canvas is one of them. I've refined it over time to keep it simple, concrete, and ruthlessly effective.
